Hello hello and welcome back to the Flying Cat Marketing interview series!
This time we caught up with Pankil Shah, co-founder of Outranking.ai, an AI writing assistant for content marketers. Pankil gave great insights about how to use AI for writing marketing content, from assisting you with research to helping you nail your client’s tone of voice.
AI can be such a powerful, time-saving tool that can still help you publish quality content—so long as you’re using it correctly.
Pankil explains the limitations of AI and how to train it to become a valuable asset, as well as everything else you’d need to know in order to successfully start using this writing tool!
Check it out!
In this episode we talk about:
- How to get AI to do research and train it to apply your clients’ tone of voice
- The right way to use AI while writing marketing content
- What is active guidance and why does your AI need it?
- Why being lazy with AI gets you bad content
01:31: The right way to use AI while writing marketing content
03:27: The time it takes to write good content
06:04: Giving active guidance to an AI
10:16: How to use an AI for research
11:30: Going from research to writing with the AI
13:55: Getting the AI to apply tone of voice
18:24: The time saved using an AI as a writing assistant
20:30: Does AI take away from the ability to be creative?
24:14: Advice and key takeaways on using AI for content writing
25:10: Free trials for Outranking.ai
You can connect with Pankil Shah on Linkedin.
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